UK DRCF call for input on consumer interest and AI

The Digital Regulation Cooperation Forum (DRCF) has published a call for input under its "consumer interest and AI" project, seeking views on consumer attitudes to, and the management of risks arising from, generative and agentic AI. The call for input is structured in two phases. The first phase focuses on consumer attitudes to the risks associated with generative and agentic AI adoption, including what risks consumers feel they may be exposed to, and to what extent they are, and are not, prepared to tolerate risks in exchange for benefits of AI adoption. The deadline for responses on the first phase is 3 July. The second phase focuses on the tools, governance frameworks and regulatory approaches available to policymakers, regulators and firms to mitigate AI-related harms and deliver effective consumer protection. The deadline for responses on the second phase is 2 September. The DRCF states that responses will inform its ongoing policy work and broader engagement, including future workshops and its Responsible AI Forum, with a view to shaping the debate on proportionate, outcomes-focused regulation of AI across sectors. It does not plan to provide advice or guidance.

Return to main website.